Start a Digital Marketing Agency in Dubai, UAE

Are you planning to start a digital marketing agency in Dubai? This could be the wisest decision of yours and let us tell you why. The world is turning into a digital hub. Every aspect of our lives is being impacted by technology, the way we communicate, work, and live. Whenever we need something, our first step is to grab our mobiles and search for it online. Realizing this shift, brands today prioritize having a strong online presence to connect with more customers and stay ahead of competition. This is where digital marketers, the modern storytellers, step in.

UAE is also witnessing the same trend. Dubai, the most tech-savvy city in the MENA region, is where people heavily rely on the internet and online services. Companies here are seeking for online marketing services, creating huge demand for digital marketing agencies.

In this blog, we will explore the steps and essentials for starting your digital marketing company in Dubai so that you can start with confidence.

Growing digital marketing sector in Dubai

Dubai, one of the smartest cities in the world, presents unlimited opportunities for digital marketers. Apart from fashion and luxury lifestyle, Dubai’s population is also ahead in adopting the latest technologies. The high usage of mobile phones, almost 99% internet penetration, and widespread digital literacy are quite evident. Thus, businesses here are actively looking for digital marketing agencies that can help them reach more and more customers.

The digital marketing industry in Dubai is thriving and has become the predominant form of marketing in the city, overtaking traditional marketing. Projected to reach USD 1,451 million by 2028, the sector presents huge opportunities for those looking to start a digital marketing agency in Dubai. Thus, now is the right time for you to start your own digital marketing company in Dubai and reach heights of success.

What is a digital marketing agency in Dubai

A digital marketing agency is a company that helps brands and businesses reach more targeted customers through online channels like social media and search engines. They use strategies and tools like SEO, content marketing, social media marketing, PPC, email marketing, and online campaigns to help businesses create a strong online presence and sell more products and services. Digital marketers leave no stone unturned and use all possible processes and tools to help their clients be known in digital space.

Starting and running a digital marketing agency in Dubai is destined for success given the high demand. However, you will need to acquire a digital marketing license Dubai to operate your agency legally. The license is issued by the relevant government authority, which could be the Department of Economic Development (DED) for a mainland business or the respective freezone authority in the case of a freezone business setup.

Services offered by digital marketing agency in Dubai

A digital marketing agency in Dubai uses a multi-channel approach and offers a bundle of services to its clients. The general services provided by digital marketing agencies in Dubai include:

• Website and app development
• Social media handling
• Content creation
• Email marketing
• Video marketing
• Influencer marketing
• Digital marketing strategies
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Lead generation
• Pay-per-click (PPC) advertising

These are just a few services to name, and there can be even more!

Steps to start a digital marketing agency in Dubai, UAE

Do you know why many entrepreneurs and investors are attracted to Dubai? One of the reasons for this is the ease of starting a business here. Similarly, starting a digital marketing agency in Dubai is also not complex. Here is how to start a digital marketing agency in Dubai successfully:

1. Research the market:

Well begun is half done, which means a good beginning almost assures success. The success of any business lies in how well the market has been analyzed and understood. Therefore, you must start by analyzing Dubai’s market before launching your digital marketing agency. You need to understand the digital marketing trends and demand in the city, identify the established players, their customers, and much more. This will help you determine what business services you should offer, where your location should be, budgeting decisions, etc.

2. Choose your jurisdiction:

Based on your research and personal business goals, you must choose the suitable economic zone to start a digital marketing agency in Dubai. You can either start on the mainland or set up in one of Dubai’s free zones. While making this decision, it is important to understand the legal framework, advantages and disadvantages of each jurisdiction.

3. Select the legal structure:

Next, you must decide the legal form of your business. You will need to determine whether you want to run a sole establishment, set up an LLC, or open a branch here. The legal structure impacts your business’s tax liability and ownership patterns. So, it is essential to choose wisely what would be best for you.

4. Register a trade name:

Next, you must decide what name you want for your digital marketing agency. The business name you choose should be unique and easy to remember. It must also adhere to UAE’s naming guidelines. For example, the name must not already be taken, must not reference any religion, and should not be offensive. If you violate any of these rules, your name registration request will be rejected.

5. Get the initial approval:

To start your agency and proceed with the licensing process, there is one thing you must do first. That is to obtain initial approval, an NOC (No Objection Certificate), from the relevant government authority, which could be DED for the mainland or the respective freezone authority. Once you secure that, you can move ahead with the process.

6. Choose office space:

Your digital marketing agency in Dubai will need a modern and stylish office space. You can rent out a space suitable for your business needs. In freezones, you may also have the option to operate through flexi desks or virtual offices.

7. Apply for digital marketing license:

Once you are done with the above steps, you can proceed with the license application. To start a digital marketing agency in Dubai, you will need a professional license, which will be issued by the DED for the mainland or the relevant freezone authority in the freezone, depending on your selected jurisdiction.

What you need to do is approach the government authority, where you must fill out and submit the application form. Along with the application form, you will also need to submit documents such as a passport and visa copy, passport-size photos, business plan, trade name registration proof, initial approval certificate, tenancy contract (if required), etc. You will also need to pay any necessary license fees.

The UAE government has made the licensing and immigration process very easy for expat entrepreneurs by offering e-channels, meaning you can apply online, if available.

8. Apply for the visas:

If you are a foreigner, you must also obtain the appropriate visa to enter, stay, and work in the UAE. You can get a business visa (such as a green visa, golden visa, investor visa, etc.) in Dubai for yourself. Additionally, if you are hiring foreign staff, you must also secure employment visas for them.

9. Open a corporate bank account:

Having a bank account for your business in Dubai is a must and a necessity, of course. There are many well-known banks, both domestic and international banks in Dubai, where you can open an account. The process can be a bit complex, but with the help of the right experts, such as Dubiz Business Setup, you can open your business bank account hassle-free without facing issues.

10. Market your services:

Now that you have your business license, visas, and everything in place, you are good to go for commencing your operations. To get noticed and attract clients, you will now have to work on marketing your services. Use online channels like social media to reach clients, create a solid website showcasing all your services and portfolio, attend business events and shows to develop contacts. Remember, to be known, you have to put in some effort.

Documents needed for digital marketing license

Here is the list of documents you will need to submit to get your license and start a digital marketing agency in Dubai, UAE:

• Completed license application form
• Copy of passport of all partners
• Passport size photographs
• Trade name reservation
• Initial approval certificate
• Tenancy contract for office (if needed)
• List of business activities
• Articles of company
• Any documents as asked by concerned government body

Don’t want to deal with paperwork? Talk to our experts and they will handle it on your behalf.

Cost of starting a digital marketing agency in Dubai

The cost of starting a digital marketing agency in Dubai can be AED 12,500* onwards. However, the cost can vary based on whether you want to start your agency on Dubai mainland or freezone. Also, other things such as business needs and number of visas being applied for, can impact the cost.

You can directly talk to our business setup experts who can help you with determining exact costs for your digital marketing company in Dubai.

Why to start a digital marketing agency in Dubai

Starting a digital marketing agency in Dubai could be a profitable move for many reasons. Here are some of the key benefits of opening a digital marketing agency in Dubai:

• Easy and fast business setup process
• 100% business ownership on both mainland and freezone
• Modern and top-notch infrastructure and facilities
• Rich and vibrant economy
• High quality of life and high internet penetration rate
• Growing and rising demand for such services
• Huge savings on corporate taxes
• No personal income tax to be paid
• 100% capital and profit repatriation
• Stable and secure environment for business
• Networking opportunities with developed business communities
• Strategic location opening doors to global business reach
• Pro-business and supportive government

How to make your digital marketing agency in Dubai stand out

Digital marketing sector in Dubai is booming undoubtedly, which means there are chances of more competition. To make your digital marketing agency outshine and succeed in thriving markets of Dubai, consider implementing the following strategies:

Build a strong online presence:

Being a digital marketer yourself, you know the drill. In today’s digital world, having strong online presence is essential for all businesses. Leverage multiple online channels like social media, search engines, etc., to promote your services. Develop a search engine optimized (SEO) website that users can easily find. Make sure your website clearly showcases your services in an attractive and user-friendly manner. Highlight how you are better than your competitors.

Offer customized solutions:

Understand that every business is unique and so are their needs. What may work for one may not work for another. Therefore, ditch the one-size-fits-all approach. Instead, come up with personalized digital marketing solutions for your clients that will help them solve their unique problems and meet their specific needs.

Network and develop strong relations:

Dubai is a hub of entrepreneurs. The business community is modern and highly developed. This gives you the perfect opportunity for networking. Attend business events and interact with other entrepreneurs and business people. This will help you broaden your client reach.

Follow the UAE regulations closely:

For your business, smooth operations are a must. You would not want your business to be interrupted, right? To ensure that, make sure you are staying compliant with UAE regulations. Keep your trade licenses active and renew them on time, along with your visas. There may be guidelines on using social media and online platforms, adhere to them always.

Open a digital marketing agency in Dubai with Dubiz

Going through the article, we have essentially learned about the intricacies and steps to start a digital marketing agency in Dubai and the key considerations involved. This is the perfect time for you to launch yours in Dubai. However, navigating through the legal process and requirements can be a bit overwhelming.

Partnering with Dubiz Business Setup gives you the upper hand. You gain access to a team of experts who understand the intricacies of business setup in Dubai. They can handle your business license, document clearance, business bank account opening, and much more, allowing you to get started with your venture quickly and smoothly. So why wait? Start a marketing agency in Dubai with Dubiz today!

Call: +971 56 369 5485
Whats App: +971 56 369 5485
Email: info@dubiz.co

Frequently Asked Questions (FAQs)

What does a digital marketing agency do?

A digital marketing agency helps clients, which can be businesses or individuals, reach customers online through channels like social media, search engines, etc.

1. What is a digital marketing license in Dubai?

A digital marketing license is a type of professional license in Dubai that allows businesses to offer digital marketing services, such as social media management, content creation, website development, and PPC advertising, to clients in Dubai legally.

2. Is a digital marketing agency profitable in Dubai?

Yes, starting a digital marketing agency in Dubai is a highly profitable and promising business opportunity. The demand for expert digital marketing services is rising as businesses realize the importance of having a strong online presence in today’s digital world.

3. How much is a digital marketing license in Dubai?

The cost of a digital marketing license in Dubai starts from around AED 12,500*. This cost can vary depending on the specific business needs, visa quotas, and other factors.

4. Can foreigners start a digital marketing agency in Dubai?

Yes, foreigners can start a digital marketing agency in Dubai. They will need to obtain the proper license, visas and fulfil all the legal requirements carefully.