Dubai is known as the business hub of the Middle East, attracting entrepreneurs from around the world. Thousands of new businesses boom in Dubai yearly, but eventually, many shut down. Poor marketing strategies can be one of the primary reasons behind the sudden cessation of businesses.
An effective digital marketing is like a staircase to the success of any business. With the expansion of the digital world, brands often give much importance to digital marketing.
You’ve come to the right place if you’re interested in learning more about digital marketing for startups in the UAE. Key strategies related to digital marketing will be covered in this blog.
Digital marketing strategies for startups in the UAE
Creating an appropriate digital marketing strategy is one of the most critical components of a successful business plan. Whether you are a start-up with little funding or a well-established big business, an effective digital marketing strategy is essential for the growth of your business. Here is a list of digital marketing strategies you must consider before devising a plan for your business:
Create a website that appeals to potential customers.
The most important aspect of a successful business is having a website. Potential customers visit your company website to check your legitimacy and learn more about you. This is where you can convert website visitors into loyal customers. The market offers a plethora of pre-made and incredibly affordable website creation options. However, given the significance of digital marketing in the upcoming years, it is advisable to have a custom website built to fit your company’s objectives precisely.
Prioritise Content Marketing
Digital marketing organisations use content marketing as one of their most successful marketing techniques. By promoting the right content, you can inform the reader about your company and the range of services you offer. This builds brand credibility and helps you target potential clients.
Search engine optimisation.
Another popular digital marketing tactic used by contemporary businesses to make sure their website is seen by potential customers searching the internet is search engine optimisation or SEO. With the expansion of the digital world, google is often seen as the ideal place to look for services or solutions. It is a myth that SEO is a very fast or inexpensive solution. Undoubtedly, you must spend money on effective SEO tactics to ensure that your website outperforms your rivals and appears at the top of search engine results.
Search engine marketing (SEM).
Digital marketing organisations highly promote Search Advertising as a paid marketing tool to ensure your website is noticeable to potential audiences. When sponsored advertisements appear above the organic results in Google search results, users are likelier to click on the ads than to scroll down and view the organic results. Google Ads are mainly considered an effective business growth technique for startups.
Social media marketing (SMM)
One of the trendiest marketing strategies is social media marketing. The most significant advantage of social media marketing is the ability to connect with a large audience quickly and efficiently. However, managing this platform is crucial, as simply posting a business-related photo or video on your social media accounts is not enough to attract potential clients. Instead, you must first locate a seasoned social media marketing company in Dubai that assists startups in growing their social media followers. You connect with more potential customers by posting informative and attractive content on various suggested social media sites, including Facebook, Twitter, Instagram, Snapchat, YouTube, and LinkedIn.
Influencer Marketing
Influencers and celebrities with significant online followings can help you reach a wider audience by promoting your business. You might need to pay these influencers to promote your goods or services. You can hire Instagrammers, YouTubers, and influencer bloggers in Dubai; these individuals are frequently open to making paid content on their channels.
Display Advertising
Unlike search ads, display advertising, sometimes called display ads, appears to those who aren’t actively looking for goods or services. It’s a Google advertisement variation that offers excellent potential for using banners and video advertisements to promote your company on websites that use Google Ad services. The main advantage is that Google Display Ads are a cost-effective digital marketing for startups in the UAE. You can manage all your Ad operations from one location by handling the payment for these Ads through a single channel.
Email Marketing
Agencies have used Email Marketing as a proven digital marketing technique for many years. You can create a database of potential customers and inform them about your services via email marketing. It is advised, therefore, to avoid being involved in email spam through email marketing, as this can discredit your brand image.
Remarketing and Retargeting
You may have seen advertisements on different websites for things you searched on websites like Flipkart or Amazon. Have you ever wondered how these advertisements appear on the websites you visit? It is called as “remarketing.” Remarketing is a digital marketing strategy generally used to advertise various goods or services to those who have previously expressed interest in related goods. However, a certain level of technical competence is required to build up a successful remarketing campaign. If you are operating a business in Dubai, obtaining remarketing services from a seasoned digital marketing agency would be more beneficial.
Grow your brand and business with DUBIZ!
Expanding a business nowadays is more complicated than it’s ever been. By outsourcing your digital marketing to an agency, you can ensure cost-effective and better result-oriented methods. Our experts at Dubiz are experienced professionals in all aspects of digital marketing, such as social media, Google ads, SEO, content marketing, etc.
At Dubiz, we take care of everything from assisting businesses set up in the UAE to providing digital marketing for startups in the UAE. Connect with us today at info@dubiz
